In-Person Sales Training

Our experience has taught us that sales teams, particularly those who sell a highly technical product / service using technical people, frequently have no systematic approach to selling, so sales activity is often haphazard and inefficient. This is also backed up by independent research which suggests that up to 60% of companies do not have a repeatable sales process. To that end, we try to build our sales training programmes around the sales process that is best suited to your products and services. Find out how we do this here.

All of our private sales training courses are built based on the specific requirements of our customer. As a result, no two private training courses are the same. We review the products and services that our customer is selling, the market that they are selling into and their process for doing this. We then build the most appropriate training course based on their requirements. Find out more about the courses that we can deliver here.

All of our sales training is based on The Equation of Sales and comes in four distinct levels, Beginner, Basic, Advanced and VIP.

Beginner. We recommend that people start with our book, The Equation of Sales. This is a practical guide to selling technical products and services.  It comes with a workbook that enables the beginner to apply what they have learnt from reading the book to their own products and services.  

Basic. Basic sales training is delivered either in-person or online. It provides more detail and information about the various problems that sales people face and how to overcome them.

Advanced. Advanced sales training adds a series of one-on-one coaching sessions, delivered in person or virtually, to further develop trainees in the areas that need most attention. 

VIP. VIP sales training is delivered in-person and is only offered to a limited number of customers who we believe will benefit most from this service.  It includes Social Style, further coaching and joint meeting attendance.

If you would like to know more, please register your interest here: