Sales Tips from Hoolock Consulting

We are building a collection of short video sales tips. We hope that you find these useful. We try to post a new tip every week so please check back for updates.

If you are going to leave a voicemail for a customer, explain why they should call you back. Without a reason, they are unlikely to do so. https://youtu.be/SnlRK7_qoIk

What is unique about your offering? This is what will ultimately persuade your customer to buy your product, as this video explains. https://youtu.be/LiL6ARulJfw

Don't tell a customer what you do, tell them what you do FOR THEM. Translate what you do into a benefit for the customer so that they can easily understand what you do. https://youtu.be/89UfLDNZuiY

Learn to walk away from opportunities that are never going to close. It is difficult but worth it in the end as this video explains. https://youtu.be/CBc2Ghs9hP4

What is the cost of the problem that your product is helping to solve? If it costs a lot less than your product, it should be easier to make your sale. https://youtu.be/HcuiRhFWisQ

Your customer needs to be persuaded to change before they can be persuaded to buy, as this video explains. https://youtu.be/q16RttXrNhQ

Showing up at the right time as a sales person requires more than just luck as this video explains. https://youtu.be/GDiMXBsiiu8

Rather than starting customer meetings with your product, start with something that your customer will not know. They will pay more attention as a result. https://youtu.be/zOLBbaq0-rY

So What? The two most important words for a sales person to remember. This video explains why. https://youtu.be/uTS-1FtjSLk

Sales is a process and every step of the way you need to be thinking of the next step as this video explains. https://youtu.be/tArMZRFUSDY

This sales tip is all about presentations and in particular, the timing and content of a sales presentation. https://youtu.be/V7pOkweWkxg

More sales activity leads to more sales! This video explains why. https://www.youtube.com/watch?v=x17ZKOkVIKs

Is sales an art or a science? However you view it, you need a process that is effective and repeatable as this video explains. https://youtu.be/C6Lz-ZUpWaY

Are you doing all the right things as a sales team? Are you doing them in the right proportion? Watch this tip to learn more about doing the right activity at the right time. https://youtu.be/p2UBj53aMdI

This video is all about the science of reciprocity. Do something good for your customer and they will feel obliged to do something good in return. https://youtu.be/1mbr31jZZLs

The harder I practise, the luckier I get! A famous quote from Gary Player and true to everything that we do. Practise your presentations, conversations and sales meetings and you will get better at all of them. https://youtu.be/OkCOg8qiOig

Do you have to be lucky to be good at sales? I'd suggest that doing the right things more of the time is more likely to bring success as this video will show. https://youtu.be/J1_2nHT4b28

Everyone has personal as well as business motivations when doing a deal. If you can help your client with both, then you stand a greater chance of winning as this video discusses. https://youtu.be/ABxkzbQ2K5k

This short sales tip is all about objections and why a customer might make one. https://youtu.be/X-scpane-Ak

This tip is all about Nudge Theory and how it can be used in sales. https://youtu.be/i9SYpZWgWCU

This video is all about negotiation and getting to a win win agreement. Remember, if your customer is negotiation with you, they want to buy your product. https://youtu.be/maWZ-o92TRU

Before any engagement with a customer, you need to know what you are going to get out of it and what the customer will gain. https://youtu.be/894ROuQDOw0

Watch this short video to find out more. https://youtu.be/894ROuQDOw0

This video is about why you need to make it easy for your client to buy from you. don't expect them to be able to understand how your product helps to solve their problems. https://youtu.be/4T3nwYqtxGY

It is really important that you make it easy for your customers to understand what you do and that all of your employees can explain it simply, as this video shows. https://youtu.be/bm60YFMdOPs

Where do great ideas come from and in particular, where do great sales ideas come from? Watch this video to find out. https://youtu.be/RUWbP1ao2oE

This video is all about making a good first impression and always doing the right thing for your customer, both really important things to do if you want to retain your customer for a long time. https://youtu.be/1DbuBZRCvHg

It is important to be doing a variety of activity to attract the attention of your customers. Take a look at the video to learn how. https://youtu.be/ZCc1ifUDDp4

This video is about gaining emotional buy in from your customer early in the sales process. https://youtu.be/LZc3dyZtV40

This short video is all about gaining the attention of your customer. This is used at many times during the sales process. https://youtu.be/ZRXfi8hM1JA

Is the customer always right? I'm not convinced and this video will tell you why you need to choose your customers carefully. https://youtu.be/ALGK_YXS0jM

This video is all about following up with customers, understanding their decision and finding out why they said no. https://youtu.be/S47YLa_vVMY

Just because a client says no, it does not mean no for ever so keep persevering; always stay engaged with clients even if they initially reject your product.. https://youtu.be/iEigKb-p3j8

This video is about enthusiasm and why it is so important to be enthusiastic about the product you are selling. https://youtu.be/HjtCbX4vfQI

Building trust with customers is crucial to being successful in sales, no matter what you are selling, as this video explains. https://youtu.be/eA_sr3tPuac

This video is all about being up to date with your customer's news so that you are no caught unaware when you visit them. https://youtu.be/CPpuGIHN54Y

How does your customer make decisions? This is important to understand as you get closer to a deal as this video explains. https://youtu.be/GHPzdW5VrTM