Having a sales process seems uninteresting and unnecessary as every customer is different. While every customer is different, applying a systematic approach to finding them and engaging with them is crucial to be most effective. While we would all love to be free wheeling, fly by the seat of our pants, sales people, the reality is, the most successful ones are the ones that have a process and apply it rigorously.
Read moreRules vs Guidelines
I am having a bit of a battle with a train operating company at the moment over a Delay Repay claim. I was travelling from Liverpool to Dorking which required three changes, two of which were to travel across London from Euston Station to Vauxhall.
The first part of my journey was delayed so I was later than scheduled arriving in Euston. However, I managed to catch up that time travelling to Vauxhall. The official time for this part of the journey is 40 minutes, I did it in about 15 minutes. I therefore caught my scheduled train from Vauxhall and expected to be home on time.
Until that train got cancelled mid journey leaving me to travel a circuitous route back to Dorking, arriving 45 minutes later than planned. As a result, I claimed a repayment for my delay. However, it has been rejected because I made too short a connection in London so my journey is not valid so cannot be compensated!
The ridiculous thing is that had that last train not been cancelled, I would never have claimed for a delay although I could have done as my journey into London was delayed and therefore qualified me for a repayment! They are the rules!
This is why I dislike rules and prefer guidelines.
There are some rules that are important, obviously! Wearing seatbelts and not stabbing people are a few that are useful!!
However, in most of our work, guidelines are more useful than rules. The problem with rules is that they cannot account for every scenario. Circumstances will occur that have not been considered and if we only have rules to go by, then we cannot accommodate different situations.
With guidelines, we give the people judging the situation the latitude to decide. They can review the circumstances and make a decision accordingly. Of course, we need to trust them to make sensible decisions. We need to train them to be able to make good judgements.
I suspect that this is where the problems arise. Management do not trust their workers to make the best decisions so impose rules that need to be followed. Of course, this results in upsetting customers and more work for everyone but management probably do not see that so do not care as much.
For the same reasons, I dislike detailed sales processes. No process can ever capture all of the possible scenarios for first meeting a customer and managing them through the process to a sale. However, management like to dictate what should be done so that they can control it and measure it. Again, I believe that it produces poor results.
Train people to do the job, reward them appropriately for doing it and trust them to do it. The training is a very important part of this. You cannot expect people to make good decisions if they do not have the knowledge to be able to make them. Experience will help significantly but for new hires etc, training is a crucial requirement for being able to do the job well.
So, please, please, please! Train your staff, give them some guidelines and let them do the best job that they can. Imposing rules will frustrate and demotivate staff and result in less revenue.
Getting Old!
Getting old is not much fun but it does mean that you know a lot more than you did when you were young. I’m very happy to try to help others navigate the world of work so get in touch if you would like some help.
Read moreSales Terminology
Sales processes and terminology can be overly complicated and distracting. The basic process is the same, just the terminology changes. As a result, people focus too much on the terminology and not enough on the process. Get the process right and forget the terminology!
Read moreThe value of LinkedIn
I see LinkedIn as vital to my business but I know that not everyone sees it that way. However, whether we like it or not, social media is here to stay and we need to use it to our advantage rather than ignoring it.
Read moreWhat is your biggest sales problem?
In my experience, the biggest issue for almost all companies is finding new business. When a customer makes the first move or they are an existing customer, new opportunities just come to you. However, when you need to create opportunities, this is where it gets difficult. Almost every company that I work with has this problem.
Read moreArtificial Intelligence and sales
Artificial Intelligence is a fantastic tool but it can cause an issue if your charge for your time by the hour. If you do a job faster, you get paid less! As ever, resolving this conundrum comes down to understanding your customer’s needs and providing the appropriate solution to meet them.
Read moreWould you say this to someone in real life?
I have had a few bewildering attempts to contact me recently that I feel deserve some comment.
If you want to get a response from a potential customer, behave as if you were meeting them in real life. Be polite, be honest, be interested in me and my business.
Read moreHow not to approach me, part 44.
Most cold approaches leave me cold! This is particularly true of companies that sell lead generation services. Given that this is their sole purpose, I really think that they should be doing a better job.
Read moreProcrastination or prevarication
Are you a procrastinator or a prevaricator? Chances are you procrastinate but its really not a great thing, especially when it comes to improving sales performance. This is why.
Read moreHow not to approach me!
I have had a series of messages on LinkedIn recently from one particular person. I am not connected to them, I have not encouraged them, they have just sent them. They are a master class in what not to do!
Read moreThe need for continual sales
When you unexpectedly lose most of your work, it is really too late to start to try to make sales. It needs to be an activity that you are doing all of the time, regardless of how successful you are.
Read moreAI and Sales Part 2
Following my last blog about AI and sales, I have been investigating AI further and have some further ideas. There is no doubt in my mind that AI is improving the work that I do and ensuring that I deliver a better service to my clients. However, I don’t expect it to replace me any time soon!
Read moreAI and Sales
I will admit to being somewhat sceptical about the value of AI in sales. However, I recently attended a webinar that made me think a little differently about it. Here’s what I learnt.
Read moreThe Apprentice Review, weeks 6-10
The usual mistakes, poor presentation and strange decision making. It is all in these episodes of The Apprentice
Read moreThe Apprentice Review, Weeks 4-6
Each year I like to watch The Apprentice on BBC1 and see if there is anything new to learn. Based on the first few weeks, I am not sure that there is but it is still worth commenting on. However, this is what I saw in Weeks 4-6.
Read moreThe Apprentice Review, Weeks 1-3
Each year I like to watch The Apprentice on BBC1 and see if there is anything new to learn. Based on the first few weeks, I am not sure that there is but it is still worth commenting on.
Read moreWhat are CEO’s and Sales Manager really concerned about?
I was asked recently as to what sales managers / CEO’s are really concerned about with regards to sales. While the obvious answer was that there were not enough, that perhaps does not give the full picture. So, I asked lots of connections on LinkedIn who were CEO’s or sales manager to see what they thought. This is a summary of the responses.
Read moreCoauthor Summary of 2024
Like many people, I used Coauthor to give me a summary of my LinkedIn contributions in 2024. Coauthor essentially uses AI to summarise what I wrote over the course of the year and the changes made to my profile. As ever, it is scarily good at providing a summary of my content and providing it in a form of words that I like.
Read moreDoes price matter?
Last week I ran a poll on LinkedIn, asking this question, Does Price Matter? 90% of those that responded agreed that it did. I tend to disagree and this is why.
Read more