Hoolock Consulting

Hoolock Consulting helps sales professionals to improve their performance through training and coaching so that they can win more deals and generate more revenue.

It is our experience that many people in a sales role have never been taught how to sell effectively. They are given the job and are expected to get on with it without much support or direction. Quite often they do not understand the sales process or stop to think about why a customer would buy a product. Training, when provided, is often generic and fails to focus on the specific products and customers that the sales person is dealing with.

At Hoolock Consulting, we believe that it does not need to be like this. With some basic training and coaching, focussed on their products and customers, sales people can become more effective at what they do, have happy, contented customers and can generate lots of revenue for their company.

What problem are you trying to solve?

Customer Issues

Our customers cannot see a difference between us and our competitors.

Its very unusual for any company to have no competition so you need to identify what is unique about your solution for each specific customer.

I am not sure which customers I should be meeting with in the next six weeks

Prioritising your opportunities so that you only chase the best ones is a critical skills for a sales person.

I don't understand why my customer doesn't want to buy my technology

Your product needs to meet the needs of your customer otherwise they will not want to buy it.

My clients seem to lose interest during my presentations

To maintain your audience's attention during a presentation, it helps to structure it so that you are regularly attracting the attention of the audience.

Am I asking the right questions in meetings?

In any sales meeting, you need to ask the right questions to get the information that you need to progress your opportunity.

How many meetings should I have each week?

The right number of meetings is a function of the type of solution you are providing, the number of customers who are likely to buy that solution and the complexity of the sales process.

I am not sure if my sales team are talking to the right people within the customer

Before you first visit a company, you need to try to find the right person to talk to. Typically this will be a reasonably senior person who has responsibility for some of the issues that you have hopefully identified they may have.

I find it difficult to understand what my customer is thinking about

Getting to understand how our customers think and behave is a critical skill for a sales person and must be done early in the engagement process.

We make lots of presentations but they go no further than that

Sales presentations need to be specific to your customer and their needs otherwise they will not be interested.

My customer will not return my calls.

Unless you know your customer very well and have an excellent relationship with them, they are unlikely to return your calls without a good reason. You need to give them a reason for them to spend the time calling you.

Our Training

Our training is aimed at improving the skills of the people who attend in a relaxed and unpressured way.

We combine sales theory with practical exercises to enable students to learn through doing.

As no two companies are the same, we build bespoke courses for each of our customers and deliver them in person.

We also offer online training for individuals who want to develop their sales skills in their own time.

Learn more about our training

Our Customers

What our customer’s have said:

“I would highly recommend Tim’s course to anybody who’s career pivot has led them to Sales.”

“Thanks Tim, great value and great learning.”

“Tim combines both theory and practical exercises to create an entertaining, engaging and relevant course.”

Learn more

About Hoolock Consulting

This video gives you some insight into who we are and what we do.

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