Well what do I know anyway?

I’ve started to do some planning for next year, to decide what I want to accomplish and what I need to do.  It is tricky because I want to start winding down my work so that I can semi-retire at the end of the year.  So, what do I do and how much do I do?

I was a little bit lacking in inspiration so I decided to ask ChatGPT.  I have no expectations that anything would come of this.  How on earth would it be able to develop a business development campaign for me?

Well, it turns out that I don’t know much!

ChatGPT knows far more than me.  This was a very humbling experience I have to say.  It gave me a response within minutes that was reasoned, sensible and made me think differently.  It knew all about my business, what I did, who I worked for etc.  I could possibly have worked it all out myself but I have ten years of baggage and bias that it will never have.

ChatGPT was able to come up with a whole campaign, defining all of the activities required and prioritising each of the possible approaches. 

It probably should come as no surprise.  It has access to so much more information and ideas than I could ever have and can process them much faster.  It is the first time that I have used AI to help me with a task like this.  Usually I just ask it to summarise available information for me, never to develop new ideas.

While I am very impressed, I cannot say that I am concerned.  I don’t expect it to be able to replicate my role any time soon.  The decisions as to what to prioritise can only come from me.  The interaction with potential customers can only come from me, even if some of it can be generated by AI.  However, fundamentally, people will buy my services because they trust me to deliver them successfully and no amount of AI is ever going to build that trust.

Trust is the first term of The Equation of Sales for a reason and no amount of AI is ever going to change that.