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Solving the equation of sales

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Hoolock Consulting

  • About
    • Hoolock Consulting
    • Tim Gibbons
    • Customers
    • Resources
    • Charity
  • Services
    • Sales Training
    • Catalyst for Sales
    • Online Courses
    • In Person Courses
    • Consulting
    • Subscription
  • Equation of Sales
    • The Equation of Sales
    • Trust
    • Needs
    • Value
    • Book
  • Blog
  • Contact
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Free Chapter
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This is a sample chapter of The Equation of Sales. It is Chapter 16, Why Change. I provided this chapter for free as my research through summer 2020 taught me that persuading customers to change is the biggest issue for sales people. Before they can buy your product, they have to change what they are doing. You can read more about the research on my blog, here.

I hope that you enjoy the chapter and decide to buy the book.


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