Sales Resources
To support our customers and to provide value to new customers, we offer a variety of resources to help you.
Podcast
Our podcast, Solving The Equation of Sales, is released every month and is available here.
There is a lot to learn for anyone who is new to sales. This podcast is a mixture of chat, ideas and training that can help you to improve your sales performance and close more deals. You will learn from an experienced sales trainer and his guests about the things that they have learnt over their careers that can help you as you start your career in sales.
The podcast is available on all good podcast sites including Apple and Spotify or can be accessed here.
What issue are you trying to solve?
Its very unusual for any company to have no competition so you need to identify what is unique about your solution for each specific customer.
Prioritising your opportunities so that you only chase the best ones is a critical skills for a sales person.
Your product needs to meet the needs of your customer otherwise they will not want to buy it.
To maintain your audience's attention during a presentation, it helps to structure it so that you are regularly attracting the attention of the audience.
In any sales meeting, you need to ask the right questions to get the information that you need to progress your opportunity.
The right number of meetings is a function of the type of solution you are providing, the number of customers who are likely to buy that solution and the complexity of the sales process.
Before you first visit a company, you need to try to find the right person to talk to. Typically this will be a reasonably senior person who has responsibility for some of the issues that you have hopefully identified they may have.
Getting to understand how our customers think and behave is a critical skill for a sales person and must be done early in the engagement process.
Sales presentations need to be specific to your customer and their needs otherwise they will not be interested.
Unless you know your customer very well and have an excellent relationship with them, they are unlikely to return your calls without a good reason. You need to give them a reason for them to spend the time calling you.
Blog - General articles about sales
Our blog features articles that we have written over a number of years on a variety of sales topics. You can access all of the articles here.
This week I attended the Learning Technology Exhibition and Conference in London. These are my thoughts from the day that I spent there.
Season 18 of The Apprentice started on BBC1 recently and as usual, I will be watching and laughing along. While it may style itself as a business show, it is first and foremost entertainment. That being said, there are still things that we can learn from it.
Season 18 of The Apprentice started on BBC1 recently and as usual, I will be watching and laughing along. While it may style itself as a business show, it is first and foremost entertainment. That being said, there are still things that we can learn from it. Here’s my review of the latest episodes.
Season 18 of The Apprentice started on BBC1 recently and as usual, I will be watching and laughing along. While it may style itself as a business show, it is first and foremost entertainment. That being said, there are still things that we can learn from it. Here’s my review of the latest episodes.
Season 18 of The Apprentice started on BBC1 last week and as usual, I will be watching and laughing along. While it may style itself as a business show, it is first and foremost entertainment. That being said, there are still things that we can learn from it. Here’s my review of each episode.
Yesterday I spent some time at the World of Learning Summit in London. While not desperately well attended or inspiring, there were definitely some nuggets of interest on the exhibition floor.
Increased profits are usually the objective for every company. There are a number of ways that this can be achieved but the most simple and effective way is to close more deals using your existing sales team. However, they need to improve their efficiency and so require regular training in order to achieve this.
A recent talk at an exhibition got me thinking about what you can learn in one day and why continuous learning is so important.
Over the last few weeks, I have ran a couple of polls about how often people do sales training or should do sales training. The overwhelming response was that it should be done every year. However, I know for a fact that not every organisation does this so I then investigated why. These are the results.
Continuous training is important for a company’s overall performance. If you want to be a high growth company, or just keep the profits that you currently have, investment in training for your staff is a simple way to achieve this.
Sales Tips
We have recorded lots of videos that provide useful hints and tips about all aspects of sales. They can all be found on our YouTube channel (https://www.youtube.com/@hoolocktim). The tips include:
- Personal motivations - Practise, Practise, Practise
- Nudge Theory - Reciprocity
- Enthusiasm - Never giving up
- Leaving a voicemail - Why are you unique?
You can access them all here.
News
We don’t have a lot of news but what we have you can read here.
Webinars
During 2022, we ran a series of webinars. You can access them here. They include:
What does a good customer look like? How to get the most out of your meetings.
Sales strategy and process. How to convince your customer to buy.
Why Change Cold Calling
The 4P’s of Negotiations How to maximise your chances of closing a deal
How to find a great sales opportunity